Lead Quality Policy

An Reach Response real-estate opportunity is a contactable person, property owner, business, or existing CRM record that matches the approved market and lead category and includes a clear reason for delivery.

A counted opportunity requires a usable identity, usable contact method, matching geography and category, reason for delivery, source classification, no blocking suppression, no duplicate inside the configured window, and an active allocation.

Source labels include direct inquiry, first-party website opportunity, CRM reactivation, market-intent opportunity, property-owner opportunity, listing match, partner referral, and manual import.

One person remains one unified opportunity with multiple category tags and cannot consume capacity more than once during the duplicate window.